Advisory in practice / Market Entry
Assessing an international expansion
Choosing a market means weighing customer demand, local partnerships, and the resources needed to establish a business there.
The advisory question
An attractive market is not necessarily the right next market for a particular business. We assess the opportunity against the firm’s resources, local requirements, and alternatives for establishing a presence.
Market EntryWhat we assess
- Market attractiveness
- Customer demand, competition, route to revenue, and the credibility of market evidence.
- Entry structure
- The relative merits of direct entry, local partnership, or a limited initial presence.
- Commitment and exposure
- Capital requirements, management capacity, local dependencies, and conditions for increasing or limiting exposure.
Discuss an engagement
Market Entry
Advice on choosing a market, finding local partners, and planning an overseas launch.