Startup Education Program

The advisory question

At an early stage, a founder should be able to explain the problem, who has it, and what evidence would show that the proposed business is worth pursuing. The session focused on turning those questions into practical tests.

What we assess

Define the problem

State the specific problem the business intends to solve and why it matters.

Identify the customer

Be clear about who experiences the problem and who would pay for a solution.

Choose the next test

Decide what evidence would justify spending more time or money on the idea.